HelHelStudio is my playground, the place where I allow myself to experiment and explore new ideas in garment design and sustainable practices.


I am a designer driven by change, new forms and disruption within the fashion industry. Sustainability and responsible practices drive my desire to continue creating alternative practices for fashion creation.


In 2016 I was designer assistant for the Spanish-Portuguese brand "David Catalán" creating collections and showing them at Portugal Fashion Week SS17, FW17/18 and SS19.


In 2018 I designed for Zara TRF, starting as product developer coordinating design-pattern making-commercial departments. Shortly after that I started working as a collection designer as well. 

In 2019 I was designing new collections for Zara Woman circular, being responsible for creating new proposals and for quality control of the garments in production.

My restlessness made me quit the industry I was working for to continue my education and to find a place where I put my own ideas into practice. For this reason, in 2020-2022 I studied the MA Fashion Design Technology Womenswear at London College of Fashion, UAL. Thanks to this I continued developing my own projects, based on sustainable and experimental practices. At the end of this experience I was selected to show my collection "Sound/Expansion" at London Fashion Week Feb22.

Elena Gonzalez Villa
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Elena